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Preston Ward: go behind-the-scenes with Sky Elements Chief Pilot
Preston Ward is the Chief Pilot of Sky Elements Drones, the leading provider of drone light shows around the U.S. His colleague, Rick Boss, recently invited me behind-the-scenes of his company’s Star Wars drone light show at the Oakland Coliseum as part of the team’s Star Wars Night. I got to chat with both of them about what goes into the job — and how they pull off such magnificent drone stunts.
There’s a giant recap post of the event here, including tons of photos. I also put a video on my YouTube channel featuring some of the behind-the-scenes highlights, which you can watch here:
And yes, you can read the Q&A with Rick Boss here, but not before you first read what Preston Ward has to say below. He’s got the coolest job on the planet:
Drone Girl: I’m here with Preston. He’s the chief pilot for our show tonight. He’s going to tell us more about what’s in his hands. What is this?
Preston Ward: This is one of our light show drones. It’s just like any other drone you might see, except that it’s only got a light. It doesn’t have a camera. The other difference is that it’s got a very sophisticated GPS.
DG: Because it has to be way more accurate than, just, my normal camera drone.
PW: Absolutely. So this will get accurate down to 1 centimeter.
DG: How much does this thing weigh?
PW: This weighs about 2.5 lbs.
DG: So we’re standing in front of a stack of 500 drones right now. Why are they in this stack?
PW: They’re stacked just for ease of transportation. That’s how we move them from place to place. After this, they’ll get laid out in a grid format. That’s because our first frame in the animation for the show tonight is a grid. We’ll match that on the ground so they can fly up into the grid.
DG: So this show has just you as the chief pilot. But, there’s a fairly robust crew here, too. It’s not just you. So what are all these other people doing here to help staff the show?
PW: A lot of the crew is calibrating the drones. Every time we go to a new site, the drone has to be calibrated, so we go through the calibration process just like you would with any drone. Then, they lay out the grid and get it set up. From there, they’ll just wait until the show is done to pick them all up at the end of the night.
DG: Your show tonight is 500 drones, but you’ve done others with 1,000. Is it tougher to do a show with more drones involved because it’s more stuff to set up? Or is it mostly the same with more drones in a show?
PW: More drones simply means more people. Last week we had 1,000 drones so we had a crew of 30. For tonight’s show of 500 drones, we have a crew of 14. It took a lot longer to do the calibration for each one of those.
But actually flying a show, whether it’s 100 or 1,000 drones, it’s actually very similar. We’ve made a lot of improvements network to make it just as efficient to do a show that big.
DG: Okay, so you have pretty much the coolest job title being Chief Pilot. What is a day in your life like?
PW: I do a couple things, including managing our whole pilot core. We have 14 pilots who I’ve trained up to run shows for us. I also do shows like this one, and I’m traveling often for them. For instance, I recently started the day in Dallas, but then I flew out to LA, and then that night went home. I’ll be doing shows all over the country, but it’s a lot of fun. It’s been a wild ride.
DG: When you’re piloting the drone show tonight, what will you be doing?
PW: Once they’re all laid out, I’ll get them ready for the show. That means setting their geofence, updating their locations, giving them their individual flight paths and then looking for any errors or deviations in their headings or anything that could cause an issue.
After that, I set the time to the drones. That’s the big functionality of the software. It synchronizes all the clocks, so they know exactly when that show is supposed to start.
When they’re flying their preprogrammed paths, there are no sensors. They’re just relying on their GPS and their time program.
DG: How are you feeling when you’re operating as the Chief Pilot? Are you stressed? Is it fun?
PW: Initially I used to get stressed, especially for the first couple of shows. I mean, you’re just thinking about the sheer dollar amount with the drones in the air. 1,000 drones means $2.5 million in the sky at once.
But at this point, I’ve done so many of these. Anything that could go wrong, I’ve seen go wrong, so at this point it doesn’t get to me anymore. I’ve learned how to overcome issues, so at this point I just have fun and crack jokes with the crew.
DG: So what could possibly go wrong?
PW: The biggest thing that could go wrong is if they lose that signal from the sophisticated GPS. If that happens, then they’re not relying on the precise GPS. They’re only relying on a more standard GS that you might see in other drones. That translates to the images that the audience sees not being as precise.
DG: So the drones fly over this giant parking lot and they just stay here, right? They don’t actually fly over the stadium?
PW: Correct. They’re going to be over this big area that we have sectioned off and restricted, per FAA requirements.
DG: And speaking of the FAA, we are pretty close to Oakland International Airport. Tell me, what went on to get approvals to fly in restricted airspace?
PW: We did have to get authorization to fly drones here. Normally drones can’t fly here at all. We’ve worked closely with the MLB and the FAA to even get drones approved at all for shows like this, getting approval to use drones in post game activity.
DG: You’ve done so many drone shows. Which is your favorite?
PW: Mine was one we did a couple weeks ago with 1,002 drones. It set a Guiness World Record, and incorporated fireworks too.
And you can watch a virtual version of that record-breaking drone show right here:
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The second in an occasional column on bringing products to market in emerging technologies, by industry marketing expert Amy T. Wiegand: Go-to-Market Propeller. The deep dive on how buyer behavior has changed for drone industry startups- and what to do about it to turn marketing dollars into revenue. By Amy T. Wiegand Marketing has undergone […]
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This will be the biggest challenges for drones in 2024
Drone industry participants are more optimistic about the future of where drones are headed as of late. But that’s not to say there won’t be any challenges for drones in 2024.
The folks over at Drone Industry Insights have given us reason to be optimistic, while also illuminating what things are holding back the drone industry. That’s spelled out in DII’s 2023 Global Drone Industry Survey, which surveyed 1,113 drone industry participants across 85 countries. The report, released in August 2023, can be downloaded here.
And with that, here are some of the most encouraging things about drones to come — and some of the biggest challenges for drones in 2024:
Optimism prevails
2023 has been a rough year for business with high interest rates making the cost of borrowing money unaffordable for small businesses. Inflation has made things more expensive. And the stock market hasn’t done much to incite optimism going forward.
But in the drone industry, optimism does in fact prevail. DII’s survey gives an “optimism score,” and this year’s score is 6.6. That’s higher than the global average of just 6.3 that the 2022 version of the same survey established. Sure, that’s lower than the pandemic-induced high expectations of 2022, but DII says that’s healthy, reflecting what it calls a “more realistic outlook.”
“The new high expectations for 2023 reflect a balanced perspective on the industry’s potential for growth and innovation,” according to a DII statement.
Challenges for drones in 2024
That balanced perspective is alluding to the things that can’t be ignored — the challenges for drones in 2024.
DII’s survey sought to establish what those top challenges are, and the key challenge is around regulatory obstacles. There are all sorts of regulatory obstacles worldwide, particularly around issues like drone traffic management (UTM), and legalizing flights beyond line of sight or over people.
See all the challenges cited here:
In the U.S., regulation around Remote ID has proven challenging — and confusing. The final rule for Remote ID was set to be enforced on September 13, but that Remote ID enforcement deadline has been extended for a number of reasons, including module availability. (By the way, I spoke directly with the FAA on its 2024 Remote ID enforcement plans here.)
But it’s not all for naught. We have already seen big headwinds in the area of cutting back on regulatory obstacles, such as when the Federal Aviation Administration approved four companies this summer (Phoenix Air Unmanned, UPS Flight Forward, uAvionix and Zipline) to operate select drones without a visual observer watching the drone’s every move. And on the UTM front, some governments are already settling on UTM solutions (and other UTM companies are making big headwinds to further their legitimacy).
In that same vein, DII’s survey asked respondents to rank the top market-driving factors, and once again it’s rule-making authorities — a factor that has increased to 52% from just 45% last year.
Of course, other challenges have been the aforementioned inflation and economic cycles. Domestic politics have also been challenging, such as when China imposed restrictions on exports of long-range civilian drones, when India banned imported drones and when some U.S. politicians created the American Security Drone Act of 2023, a bipartisan bill that would prohibit federal agencies from purchasing drones made by Chinese government-linked countries.
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