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The third in an occasional column on marketing strategies for emerging technologies, by industry marketing expert Amy T. Wiegand: Go-to-Market Propeller. This month: the marketing phrases everybody uses and nobody believes – and what to use instead. By Amy T. Wiegand Demonstrating that Your Organization is the Best, Fastest, Safest, Most Cost Efficient & Accurate […]
The post Stop Using These Marketing Phrases that Nobody Believes: Go-to-Market Propeller appeared first on DRONELIFE.
Immervision is a leading provider of “Deep Seeing Technology”: wide-angle optics, processing, and sensor fusion for next generation technology. Here, Immervision AVP Ludimila Centano gives a deep dive on the sensor options available for safe, low-light drone operations. Read on to understand the pros and cons of low-light cameras vs. LiDAR sensors, what actually qualifies […]
The post The Art and Science of Low-Light Drone Operations: LiDAR or Camera? A DRONELIFE Exclusive from Immersion appeared first on DRONELIFE.
Old railway station to be site for drone development hub By DRONELIFE Feature Editor Jim Magill The city of Detroit and Ford Motor Company are both icons of the U.S. ground transportation industry. Now a Ford subsidiary, the city of Detroit, the state of Michigan and other partners are working together to write the next […]
The post Detroit’s Drone Innovation Hub: Ford and City Revitalize Historic Landmark for Aerial Revolution appeared first on DRONELIFE.
Cytta Corp (OTCQB:CYCA) is a safety and security SaaS technology provider of the CyttaCOMMS collaborative video/audio integration platform and CyttaCARES school security streaming technology. Their President and CEO, Natalia Sokolova, went to Citizens Police Academy to experience her customers’ environment first hand. Here’s her account of what it was like. The following is a guest […]
The post This Public Safety Tech CEO Went to Citizens Police Academy to Experience Her Customers’ World appeared first on DRONELIFE.
Amazon Prime Air debuts new drone, announces international expansion By DRONELIFE Feature Editor Jim Magill Amazon Prime Air, which last December launched its first two U.S. pilot projects, has unveiled a new updated UAV and plans to expand its drone delivery service to two European countries. Last month the company announced it would begin deploying […]
The post New Amazon Drone, Expansion of Drone Delivery Services: the DRONELIFE Interview appeared first on DRONELIFE.
The second in an occasional column on bringing products to market in emerging technologies, by industry marketing expert Amy T. Wiegand: Go-to-Market Propeller. The deep dive on how buyer behavior has changed for drone industry startups- and what to do about it to turn marketing dollars into revenue. By Amy T. Wiegand Marketing has undergone […]
The post Buyer Changes and Modern Marketing for the Drone Industry in 2024: Go-to-Market Propeller appeared first on DRONELIFE.
The Promise of AAM for Business Aviation By: Dawn Zoldi This year, the National Business Aviation Association (NBAA) showcased advanced air mobility (AAM) at its annual Business Aviation Conference and Expo (BACE). One such panel, moderated by Robin Reidel, McKinsey and Company, included Tim Arel of the Federal Aviation Administration (FAA), Dan Dalton from Wisk, […]
The post Advanced Air Mobility: What Needs to Go Right for AAM to Fly? From the Floor of NBAA’s BACE appeared first on DRONELIFE.
AAM and Drones Are Climbing Fast with NBAA By: Dawn Zoldi At this year’s National Business Aviation Association (NBAA) Business Aviation Conference and Expo (BACE) in fabulous Las Vegas, the organization doubled-down on its commitment to sustainability by announcing a new public advocacy campaign, “Climbing.Fast.” From the Keynote stage on Day 1, NBAA President and […]
The post Drones and EVTOLs Take the Floor at NBAA appeared first on DRONELIFE.
From the floor of Intergeo in Berlin last week, DRONELIFE speaks with Andreas Nordansjö, CMO of drone data and impact tech firm GLOBHE about using drones and drone data to improve outcomes in global health. Continue reading below, or listen: DroneLife · GLOBHE – Using – Drones – For – Better – Outcomes – In – Global – Health […]
The post Globhe is Using Drones to Improve Global Health: From the Floor of Intergeo appeared first on DRONELIFE.
Researchers study use of AED-carrying drones to save lives By DRONELIFE Feature Editor Jim Magill In responding to medical emergencies, such as when a person is suffering a heart attack, seconds count. Shortening the length of time between when a call is placed to a 911 operator and when medical help is delivered to the […]
The post A Drone Carrying an AED Could Save a Heart Attack Victim’s Life. Researchers Study How to Make it Work appeared first on DRONELIFE.